Company News
NEW OUTDOOR FURNITURE LINE
Everyone that loves Anthropologie knows how amazing their furniture is in aspects of design and quality. Recently, Anthropologie announced their outdoor furniture line that is coming our way! Thinking about it now, its actually pretty surprising to realize that Anthropologie didn't have a furniture line before this. Anthropologie picked the perfect time to drop this furniture line, considering the warm weather is coming out way. This line features weather resistent furniture from items like woven chairs, couches, tables , umbrellas and etc. "Boldly colored patterns mingle with rich earthy textures, all tied together by a vintage-inspired vibe. And when you think bohemian decor, you also think of the outdoors—or for us city folk, bringing the outdoors in." For every shopper that has been furnishing their homes with Anthroplogie, its time to get your outdoor ares ready! There is a piece for every kind of outdoor are and the possibilities of design and endless! (chitecturaldigest.com)
The love for interiors is coming to Nordstrom with a new partnership with Anthropologie!
NORDSTROM PARTNERSHIP: STORY 1
I can imagine it now, all the interior design lovers rushing into Nordstrom, waiting to get their hands on the newest furniture line. It was recently announced that Anthropologies new 200 piece home furniture would not only be available to purchase at Anthropologie but another store. Is this a good idea for Anthropologie to do business with another huge retailer, and will it be beneficial to them? Well, when it comes to partnering with Nordstrom, the powerhouse department store, it seems like a good idea. Nordstrom reaches a very large target market, from their department store to their discount store, Nordstrom Rack. This will give Anthropologie the ability to reach many more customers for the future. The typical Anthropologie customer is a certain type of woman, while Nordstrom has lot of different type of customers. All this excitement begins on March 15th, and the furniture will be available at 15 select Nordstrom stores. So, Nordstrom seems to be helping Anthropologie reach a bigger audience but how is Anthropologie helping Nordstrom? Gemma Lionello, the executive vice president and merchandise manager of Nordstrom says “Home is a category we continue to evolve and being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence. We look forward to providing our customers with another way to shop one of their favorite home brands.” ( architectualdigest). Partnering with Anthropologie allows them to start introducing home furniture that is classy in taste and fitting to Nordstrom. As March 19th approaches, I imagine a lot of other furniture companies getting worried by this partnership, as it will take away business from them. However, I see this partnering between Anthropologie and Nordstrom to be vey successful, and I can see it continuing in the future.
Head to Anthropologie.com for more information!
Everyone that loves Anthropologie knows how amazing their furniture is in aspects of design and quality. Recently, Anthropologie announced their outdoor furniture line that is coming our way! Thinking about it now, its actually pretty surprising to realize that Anthropologie didn't have a furniture line before this. Anthropologie picked the perfect time to drop this furniture line, considering the warm weather is coming out way. This line features weather resistent furniture from items like woven chairs, couches, tables , umbrellas and etc. "Boldly colored patterns mingle with rich earthy textures, all tied together by a vintage-inspired vibe. And when you think bohemian decor, you also think of the outdoors—or for us city folk, bringing the outdoors in." For every shopper that has been furnishing their homes with Anthroplogie, its time to get your outdoor ares ready! There is a piece for every kind of outdoor are and the possibilities of design and endless! (chitecturaldigest.com)
The love for interiors is coming to Nordstrom with a new partnership with Anthropologie!NORDSTROM PARTNERSHIP: STORY 1
I can imagine it now, all the interior design lovers rushing into Nordstrom, waiting to get their hands on the newest furniture line. It was recently announced that Anthropologies new 200 piece home furniture would not only be available to purchase at Anthropologie but another store. Is this a good idea for Anthropologie to do business with another huge retailer, and will it be beneficial to them? Well, when it comes to partnering with Nordstrom, the powerhouse department store, it seems like a good idea. Nordstrom reaches a very large target market, from their department store to their discount store, Nordstrom Rack. This will give Anthropologie the ability to reach many more customers for the future. The typical Anthropologie customer is a certain type of woman, while Nordstrom has lot of different type of customers. All this excitement begins on March 15th, and the furniture will be available at 15 select Nordstrom stores. So, Nordstrom seems to be helping Anthropologie reach a bigger audience but how is Anthropologie helping Nordstrom? Gemma Lionello, the executive vice president and merchandise manager of Nordstrom says “Home is a category we continue to evolve and being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence. We look forward to providing our customers with another way to shop one of their favorite home brands.” ( architectualdigest). Partnering with Anthropologie allows them to start introducing home furniture that is classy in taste and fitting to Nordstrom. As March 19th approaches, I imagine a lot of other furniture companies getting worried by this partnership, as it will take away business from them. However, I see this partnering between Anthropologie and Nordstrom to be vey successful, and I can see it continuing in the future.
Head to Anthropologie.com for more information!
I love both Anthropologie and Nordstrom! I think that partnering up was a beneficial move for both companies. Great article!
ReplyDeleteI love Anthropologie's home and decor section, so I'm super excited about their outdoor furniture line! I think it's going to be super popular.
ReplyDelete